A simple, fast and reliable eCommerce WordPress Theme. Packed with everything you need to set up a beautiful online store but nothing more, the theme was built to be minimalistic in terms of design, fast in terms of performance and reliable in terms of maintenance, the opposite of what people call over-bloated.

Pre-Sale FAQs

Q: Can I use the theme on multiple sites with a single purchase?

A: Nothing will stop you, but note that each license can be activated on one WordPress site at a time. You will get updates and support for the one you activate.

Q: For how long will I be able to update the theme?

A: Updates are provided free for lifetime, that means for as long as the theme is available on ThemeForest / Envato Market.

Q: Can I see the online documentation?

A: Sure thing. That’s something you might want to bookmark: Theme Documentation / Shop Setup Video Guides

Q: Does Merchandiser come with a page builder?

A: Yes, it comes with Visual Composer, a premium drag-and-drop plugin that comes free with the theme. It allows you to build fully custom pages by mixing and matching the existing elements.

Q: Can I turn off the eCommerce functionality?

A: Yes, Merchandiser comes with a “Catalog Mode” option. When enabled, the eCommerce functionality is disabled by hiding the Cart and the Add to Cart buttons, allowing you to use it for cataloging & showcase purposes only. If you’ll be ready to sell online at a later time, you’ll be able to easily disable the Catalog Mode with the click of a single button.

A note on imagery

  • The stock imagery used in the theme’s demo is not coming with the importable content that will replicate the layouts you see there. They’re replaced with blanks so you can easily replace the images with yours.